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Studio-grade design

Updated Sep 15, 2026

The Studio tools layer a "someone designed this" pass on top of a site: a real brand kit, imagery matched to that brand, an automatic taste review, and design QA - all available from Settings › Sites, and to any agent working on the site.

Brand kits

A brand kit is a small, consistent identity for the site: a name and voice (three describing words plus do/don't notes for anyone writing copy for it), a five-color palette, a type pairing, a generated logo, and an imagery style. Generate one from a short business description, an optional industry, and an optional mood - the same inputs always produce the same kit, so regenerating with a new note or a fresh variation is a deliberate, repeatable choice, not a coin flip.

Every color pair a kit produces is checked for contrast before it's offered - body text against the background, and a button's label against its fill - so a generated palette is legible from the start. The logo is a small vector mark generated in one of several styles; you can regenerate it for a different look, or upload your own to replace it (an uploaded logo always wins over a generated one). Once a site has a brand kit, publishing applies its palette and type pairing on top of the site's chosen theme, and the logo appears in the site's navigation.

Industry art direction

Twelve common business types - restaurant, salon, contractor, clinic, law firm, software, e-commerce, agency, nonprofit, real estate, fitness, and education - each have a sensible section order, a copy tone, an imagery style and typical calls to action. Picking an industry when starting a new site, or applying one to an existing site's section order, nudges the layout toward what actually works for that kind of business instead of a one-size-fits-all page.

Imagery

A site rarely has a real photo for every slot right away. When a page references an image that hasn't been uploaded yet, publishing fills it with a placeholder that matches the site's own brand palette instead of leaving a broken image or a generic stock photo. A real photo you upload always takes its place - the placeholder is only ever a stand-in, and Settings › Sites can clear old placeholders so a fresh one is generated the next time you publish.

Taste review

Every publish is scored on a short rubric - visual hierarchy, whitespace, color contrast, how specific the copy is, how clear the calls to action are, consistency, imagery, and mobile readiness - each on a 1-to-5 scale, with concrete notes on what to fix. The score never blocks a publish; it's there so you (or an agent working on the site) know exactly what to improve next. Score history and the current fix list are in Settings › Sites, under Studio design.

Design QA

Alongside the taste score, every publish also gets a quick layout check for common design mistakes a template can introduce: text that would overflow a small screen, images with no responsive sizing, text laid directly over a photo with nothing to keep it readable, and grids that could leave an awkward, unbalanced last row. None of these block publishing either - they show up as findings with a specific, actionable fix.

Where this shows up

  • Settings › Sites › Studio design - the brand kit editor, the industry picker, taste score history with its fix list, and a button to clear stale generated imagery.
  • An agent working on your site can generate or read the brand kit, run a design review before publishing, and fetch the current fix list to act on directly.