Content and distribution

Real words from the start

Setup asks a few short questions - what you do, who it's for, your tone, your city - and every page it builds uses your answers: services named from what you actually do, an About section built from who you serve, a FAQ specific to your kind of business, and the right call to action (a quote, a demo, an order). Nothing is left as a generic placeholder waiting for you to notice and rewrite it.

Every page gets real, industry-specific copy - named services with what's included, an about story, 8-10 FAQs, a numbered process, and search-ready titles and descriptions - written from your answers, sharper with a model, and informed by competitor research when it is available.

If you'd rather have a model write that first draft instead, turn on "Write the copy with AI" on the look step - it's optional, and if it can't reach a model for any reason your questions still produce a complete, specific starting point on their own. Either way, every word is yours to edit afterward in the Site Editor.

Once your site's Marketing department is turned on, it plans and writes content on your behalf and hands you distribution drafts to send out - your site publishing itself a little further than just the pages.

The content calendar

Marketing keeps a rolling four-week plan: an idea, then a draft written straight into your site as a blog post, then published. You can see and add to this calendar yourself in Settings › Sites, or leave it entirely to the department.

Open Graph cards, automatically

Every page that doesn't already carry a social preview image gets one generated at publish time - your page's title on a card in your site's colors, so a shared link looks intentional rather than blank. This is a drawn card, not a photograph; it renders instantly and needs no image of your own.

Feeds

Publish a blog post and a feed is generated alongside it automatically, in both common formats (RSS/Atom and JSON Feed), with a link to it added to your site's pages. Anyone who wants to follow your posts in a feed reader can.

Social and email drafts

Ask the assistant (or let Marketing do it on its own) to turn a published post into copy for X, LinkedIn, Facebook or Instagram, each written to that network's usual length and tone, with hashtags and a suggested image drawn from the post itself. It also drafts a short newsletter email announcing the post. Neither is sent or posted automatically - each shows up as a draft in Settings › Sites with a button to copy it, ready to paste wherever you actually publish it.

Google Search Console and Business Profile

Connect your site to Google (a separate step from signing in - Settings › Sites has a "Connect Google" button) to see which searches bring people to your site: top queries and pages, clicks, impressions and average position over the last month, right in Settings. Once connected, Marketing can also read your Google Business Profile reviews and draft a post for it - again, only a draft, never posted without you.

Search Console access is optional. Everything else on this page works without connecting anything.