Researching your competitors

Before an agent designs your site, it looks at a handful of businesses like yours - the same market, the same kind of customer - so the result reads like it was actually built for your business, not a generic template. This is what makes two sites built from the same starting point end up looking and reading differently once they're for different businesses.

What it looks at

For a real business (not a placeholder or test site), the agent searches for a few similar businesses and puts together a short summary: what they offer, how they present themselves, what they claim, and - just as useful - what they're missing. A gap every competitor has (no clear pricing, no way to book online, no proof of results) becomes something your site can do better.

It also looks at what's typical for your kind of business more broadly: which pages a site like yours usually has, which sections show up again and again, what kind of proof customers expect to see (reviews, before-and-afters, certifications), and the vocabulary people in your industry actually use.

What it never does

It never copies another business's words, design, or images - only patterns and gaps. It never claims your business is "better than" a competitor it found, and it never names a specific competitor in your site's copy at all, even to make a comparison in your favor. Your site is written to stand on its own.

When it can't search the web

If web access isn't available for a given run, the same step still happens, just from what's already known about your kind of industry in general rather than specific competitors found that day. You'll be told plainly which one happened - there's no guessing.

Seeing it, and running it again

Open Business › Website › Research to see the summary behind your site's design: the businesses it looked at (or the industry patterns it used instead), what it recommended, and where those recommendations show up in your site. You can ask for it to be re-run at any time - useful after your business changes direction, adds a service, or simply because it's been a while.